Matisyahu is getting in the spirit of Fashion Week with a free show tonight at the Kenneth Cole store in Rockefeller Center. His performance is part of Fashion’s Night Out, a global effort to bolster the fashion economy. Participating stores will stay open until 11 PM tonight and host events that will help spread the fashion industry’s message.

This isn’t the first time that Matisyahu has collaborated with Kenneth Cole. In Fall 2008, he appeared in a commercial and print ad campaign for the designer. Tonight’s event goes from 8 PM to 11 PM at Kenneth Cole (610 Fifth Avenue). You can RSVP here.

Click here to check out Matisyahu’s Kenneth Cole commercial.