Last week, New Yorkers flocked to the Diesel store in Union Square to pick up a coveted wristband from the mysterious “Baron” for the Diesel “Flash for Fun” party. The wristbands, which promised a secret location, special guest DJ and open bar, were selling on Craigslist for upwards of $100 apiece on the day of the event.
“Flash for Fun” is also the name of Diesel’s line of glow-in-the-dark apparel, which includes jeans, t-shirts, sneakers and underwear. The line was conceived for “those who play hard day & night, 24 hours non-stop, without taking time to change in between”.
Given the theme, Club Love – the aforementioned “secret location” – was the perfect backdrop for the party. Neon decorations and party favors, including balloons, glow sticks, glow necklaces, and light-up sunglasses, adorned the club and partygoers alike, while a make-up artist was on hand to decorate guests’ faces, complete with neon false eyelashes.
Spank Rock, the special guest DJ, did a great job with his selection of electro remixes. We have to admit, we were a little disappointed that he was selected as the “special guest”, only because he’s a local act that often makes appearances in New York City, and past Diesel events have featured performances by M.I.A., N.E.R.D., Passion Pit, Hot Chip, Lykke Li and The Roots. No matter, Spank Rock kept the dance floor alive during his entire set.
Diesel has always been known for their innovative approach to fashion and their fun and creative parties, two things that they’ve once again proven go hand in hand.
















