CMJ Spotlight: The Fire and Reason

Richie Adomako / October 19, 2009

If there is a reason and cause behind every fire then The Fire and Reason certainly has one… Bella Saona. With titillating vocals from the Brazilian flame, provocative beats and riffs from Ecuadorean Steve Narvaez, the Electro Pop/Rock group have had quite a year. Dubbed as the winners of the New Now Next Awards in the “Brink of Fame” Category, the group beat out the likes of Ladyhawke, LMFAO, Lykke Li, Morningwood and Sam Sparro for the award that was last clenched by Lady Gaga. The fiery group from New York City will hit up CMJ at Rebel (251 West 30th Street) Thursday, October 22 at 9PM. In what will be a show not to miss, we look forward to their fresh act.

Click here for photos by Kenroy George from our last encounter with the Fire and Reason at the Bowery Ballroom.

Check out the Toxic Avenger remix of their track “NME” and the Roar remix of “So Electric” below.  Click through for a video of their debut television performance of “Do it Again” at the New Now Next Awards.

The Fire and Reason – “NME” (The Toxic Avenger Remix)

The Fire and Reason – “So Electric” (The ROAR Remix)