Best Buy Launches Club Beats with Major Lazer and David Guetta

Marjana Jaidi / November 16, 2009

With the recent closings of the Virgin Megastore and Circuit City, the music scene in Union Square has been looking pretty dismal. Enter Club Beats, Best Buy’s answer to declining in-store music sales. Along with Monster and Beats by Dr. Dre, Best Buy aims to revive the in-store music shopping experience by encouraging customer interaction with the latest in music, audio, entertainment and technology products. “Club Beats is a very exciting proposition, says Noel Lee, head of Monster, “it will allow people to explore the world of high-performance audio, while at the same time discovering ways to get close to the music and artists they love”.

True to their word, Best Buy is launching the Club Beats experience with massive music events across the country. The New York launch will be held this Thursday at the brand-new Union Square location, with a live performance by Major Lazer and Diplo, a DJ set by David Guetta, and in-store appearances by Dr. Dre, Will.I.Am, and Jimmy Iovine.

The event kicks off at 4 PM on Thursday, click here to learn more about Club Beats and how you can attend their upcoming events.