Last week, New Yorkers flocked to the Diesel store in Union Square to pick up a coveted wristband from the mysterious “Baron” for the Diesel “Flash for Fun” party. The wristbands, which promised a secret location, special guest DJ and open bar, were selling on Craigslist for upwards of $100 apiece on the day of the event.

“Flash for Fun” is also the name of Diesel’s line of glow-in-the-dark apparel, which includes jeans, t-shirts, sneakers and underwear. The line was conceived for “those who play hard day & night, 24 hours non-stop, without taking time to change in between”.

Given the theme, Club Love – the aforementioned “secret location” – was the perfect backdrop for the party. Neon decorations and party favors, including balloons, glow sticks, glow necklaces, and light-up sunglasses, adorned the club and partygoers alike, while a make-up artist was on hand to decorate guests’ faces, complete with neon false eyelashes.

Spank Rock, the special guest DJ, did a great job with his selection of electro remixes. We have to admit, we were a little disappointed that he was selected as the “special guest”, only because he’s a local act that often makes appearances in New York City, and past Diesel events have featured performances by M.I.A., N.E.R.D., Passion Pit, Hot Chip, Lykke Li and The Roots. No matter, Spank Rock kept the dance floor alive during his entire set.

Diesel has always been known for their innovative approach to fashion and their fun and creative parties, two things that they’ve once again proven go hand in hand.

CLICK HERE TO VIEW THE PHOTO GALLERY

Matisyahu is getting in the spirit of Fashion Week with a free show tonight at the Kenneth Cole store in Rockefeller Center. His performance is part of Fashion’s Night Out, a global effort to bolster the fashion economy. Participating stores will stay open until 11 PM tonight and host events that will help spread the fashion industry’s message.

This isn’t the first time that Matisyahu has collaborated with Kenneth Cole. In Fall 2008, he appeared in a commercial and print ad campaign for the designer. Tonight’s event goes from 8 PM to 11 PM at Kenneth Cole (610 Fifth Avenue). You can RSVP here.

Click here to check out Matisyahu’s Kenneth Cole commercial.

Continue Reading

After all of the trash talk on Twitter (especially between the Mad Decent and Fool’s Gold families), we just had to check out the Converse Band of Ballers 3-on-3 basketball tournament last Wednesday. We were too late to catch the Fool’s Gold vs. Mad Decent smackdown (Fool’s Gold won), but we did get there just in time to see the Jim Jones Family dominate Mad Decent in what co-host Peter Rosenberg called “the easiest win so far”.

In the semi-finals, the Jim Jones Family took another victory against the Brooklyn Crew, which included Theophilus London and Matt & Kim. Next up, Fool’s Gold took on Pac Div in the closest game of the day. MVP definitely goes to Dan Solomito, who scored most (if not all) of the baskets for Fool’s Gold. Despite A-Trak’s supreme coaching skills and amusing victory dances, Fool’s Gold lost 11-10 in sudden-death overtime. To no one’s surprise, the Jim Jones Family prevailed once again over Pac Div, earning them the tournament trophy.

Big ups to Converse for planning a great event and bringing the NYC music community together in a fun, relaxed and unique way. The players’ uniforms were styling and of course, the sneakers matched.

Photo courtesy of The Village Voice

Last Wednesday at Cipriani Wall Street, Casio unveiled their new line of G-Shock watches with the help of Kanye West and DJ Enuff as part of their 12-city “Shock the World” 2009 global tour.

Continue Reading