This past Thursday, Dim Mak presented a showcase hosted by Roxy Cottontail that included Ninjasonik, Japanther, Team Facelift, The Auctioneers,  DJs Gina Turner, Jonathan Famous, Fashen and “(not so) secret European guests” DJ Mehdi, Justice, Uffie and others in town for Ed Banger Record’s seven year anniversary party. The roller-coaster-of-a-night fueled moments of beers in the air, crowd surfing and a party with enough noise and bass to render 96 Lafayette Street on the richter scale as a minuscule earthquake. Fat Jew of Team Facelift summed it up best when he remarked, “its time to make mistakes… let’s have some fun.” And indeed, they did – bringing along rapper Buckshot for the festivities.

Back from their European tour, Ninjasonik rocked the crowd…as usual. DJ Fasheen followed with a combination of mixes that added to the reverberation on the riveting and busy dance floor. The toast of the night, DJ Mehdi surprised the audience with a set that packed the dance floor well into the night. Displaying a great variety of talent and acts (mainly from New York), Cloak and Dagger vivified  a cold Winter night with fun indoors. The event seeks to “provide the best in electro” and “solidify dominance over the dance floor” as a part of a new monthly series at Santos Party House with Steve Aoki’s Dim  Mak label.

Check out photos from the revelry of Cloak and Dagger by Oliver Correa.

Next week, Dim Mak will return to the east coast with their bimonthly “Cloak and Dagger” party. Their last event in November was pure and utter mayhem (in the best possible way), and with repeat performances by Team Facelift and Ninjasonik, we are anticipating another crazy night. Japanther and The Auctioneers are also slated to perform live, with DJ sets by Fashen, DJ Jonny Famous and Gina Turner.

The real question is, who are the “(not so) secret European guests”? Since Ed Banger Records is celebrating their seven-year anniversary at Terminal 5 on the following night, we’re hoping that Justice, Busy P, DJ Mehdi, and/or Breakbot will pop in for a surprise set.

Win tickets after the jump by letting us know who you think the (not so) secret European guests will be… Or you can purchase tickets HERE. There are a limited number of $5 advance tickets available – get the access code by emailing partyline@dimmak.com.

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After taking on CMJ, The Electric Zoo, Street Scene, All Points West, and the Winter Music Conference in 2009, it seems only natural to add South by Southwest to our growing itinerary for 2010.

Last year, the festival drew 12,000 participants and showcased nearly 2,000 musical acts on 88 stages. The 2009 line-up included AC Slater, Amanda Blank, Buraka Som Sistema, Deadmau5, The Golden Filter, Grizzly Bear, Ben Harper & Relentless7, Jack Beats, MSTRKRFT and The Twelves, among others.

Now in its 24th year, the annual SXSW Music Conference and Festival will be held in Austin from March 17-21. The initial line-up of 450+ artists is likely to quadruple by March, and already includes Treasure Fingers, Kidz in the Hall, HEARTSREVOLUTION, Team Facelift, Adam Tensta and The Postelles. Chauffeur is also rumored to make a rare appearance at the festival, but is yet to be confirmed.

Music badges cost $675 if you register by January 12, and will allow you to participate in all of the official SXSW music parties, panels, and courses. Click here for a full list of badge levels, rates and details about the programs that the badges include. While the price tag might seem a little steep, it includes five full days of music with nearly 2,000 acts (which, if you do the math, breaks down to less than five cents per artist).

Don’t forget, the Winter Music Conference kicks off the following week in Miami (March 23-27), so plan accordingly. But more on that later…