After taking on CMJ, The Electric Zoo, Street Scene, All Points West, and the Winter Music Conference in 2009, it seems only natural to add South by Southwest to our growing itinerary for 2010.
Last year, the festival drew 12,000 participants and showcased nearly 2,000 musical acts on 88 stages. The 2009 line-up included AC Slater, Amanda Blank, Buraka Som Sistema, Deadmau5, The Golden Filter, Grizzly Bear, Ben Harper & Relentless7, Jack Beats, MSTRKRFT and The Twelves, among others.
Now in its 24th year, the annual SXSW Music Conference and Festival will be held in Austin from March 17-21. The initial line-up of 450+ artists is likely to quadruple by March, and already includes Treasure Fingers, Kidz in the Hall, HEARTSREVOLUTION, Team Facelift, Adam Tensta and The Postelles. Chauffeur is also rumored to make a rare appearance at the festival, but is yet to be confirmed.
Music badges cost $675 if you register by January 12, and will allow you to participate in all of the official SXSW music parties, panels, and courses. Click here for a full list of badge levels, rates and details about the programs that the badges include. While the price tag might seem a little steep, it includes five full days of music with nearly 2,000 acts (which, if you do the math, breaks down to less than five cents per artist).
Don’t forget, the Winter Music Conference kicks off the following week in Miami (March 23-27), so plan accordingly. But more on that later…